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ART DIRECTOR
Thinking, Overthinking, Creating, scrolling
MARIASANTOS
Briefing: Create a distinctive campaign that stands out by exploring unconventional innovative media channels.
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Briefing: Create a distinctive campaign that stands out by exploring unconventional innovative media channels.
Briefing: Create a distinctive campaign that stands out by exploring unconventional innovative media channels.
Briefing: A shortlisted video at El Sol Festival
The goal is to boost brand consideration among Gen Z, especially those in their early twenties young people finishing university, starting their first jobs, or pursuing postgraduate studies. It’s less about a specific age and more about a state of mind, a life stage defined by exploration, ambition, and new beginnings.
D&AD Awards
Briefing: Wood Pencil-winning video at the New Blood D&AD Awards. The goal of this campaign was to transform an alcoholic beverage brand into a non-alcoholic version, making it more appealing to Gen Z
Briefing: Identify a real human tension, something that people feels in their everyday lives and develop a campaign that not only addresses but helps resolve this tension in a meaningful, creative way.
Briefing: Identify a real human tension, something that people feels in their everyday lives and develop a campaign that not only addresses but helps resolve this tension in a meaningful, creative way.
FUTURE LIONS
Briefing: Connect an audience to a product or service from a brand you choose in a way that wasn’t possible three years ago
Briefing: The goal is to identify a destination that is little-known or rarely visited by tourists and develop a creative campaign that inspires people to want to explore it
Briefing:The goal was to select a music artist or band and connect them with a brand. The campaign should establish a link between the artist’s identity, values and audience and the brand's image, positioning, and message.
Briefing: The goal is to identify a destination that is little-known or rarely visited by tourists and develop a creative campaign that inspires people to want to explore it
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